The best opportunities don't announce themselves.
You've built systems for efficiency. Processes for predictability. Roadmaps for certainty. But the opportunities that change everything? They don't show up on roadmaps. They emerge in unexpected conversations, surprising failures, weak signals your competitors dismiss as noise.
And most organizations are optimized to miss them.
What if you could engineer those moments? You can. The positive outcome we often think of as serendipity isn't luck. It's a systematic practice for turning the unexpected into a competitive advantage. It combines action, interaction, and reaction to create a positive outcome.
It’s not magic—it's a muscle. A systematic practice for collecting, connecting, and acting on unexpected opportunities before they're obvious to everyone else.
The companies that leapfrog their competitors aren't luckier. They've built the capability to notice, connect, and move faster than everyone else.
How it works:
Expand what you're exposed to (Seek + Encounter)
Capture what’s new or interesting (Collect)
See patterns and opportunities before they crystallize (Connect)
Act while others are still analyzing, iterate while they’re considering (Create + Pursue)
This isn't theory. It's how breakthrough innovations actually happen—when someone was paying attention while everyone else was following the plan.
Through research-backed frameworks, hands-on workshops, and consulting engagements, we help organizations develop serendipity as a strategic muscle—one that turns ambiguity into advantage, disruption into momentum, and the unexpected into your competitive edge.
Ready to stop missing opportunities?
Serendipity in Action
Check out the powerful serendipity stories we’ve collected through our Serendipity Stories Project. Everything from the Apple I computer to Graza Olive Oil, the Rolling Suitcase to Good American clothing, and many more.
What We Do
Using research-backed frameworks, hands-on workshops, and consulting engagements, we help organizations develop serendipity as a strategic muscle—one that turns ambiguity into advantage, disruption into momentum, and the unexpected into your competitive edge.