Everything you know about
serendipity is a lie.
Serendipity is not luck or coincidence.
Serendipity occurs when an individual, who is actively or passively seeking, encounters the unexpected, unanticipated, or new, makes a novel connection, and takes action to pursue it. As a result of their pursuit, new value is created.
It is a result of intentional mindsets and behaviors mixed with the unanticipated or unexpected to enable novel invention and groundbreaking innovation.
In today’s environment, traditional innovation approaches are no longer enough.
Innovation builds upon existing ideas, inventions, or processes by improving them, finding new applications, or making them more efficient to create value.
But how? How does one keep innovating?
How does one move beyond iteration and evolution to create new and novel products, services, and ideas?
The answer isn’t found in linear processes, even with expansive frameworks such as design thinking or design sprints.
You need the unexpected.
You need the unplanned and unintended. You need a way to wrangle chance and put it to work for you.
You need serendipity.
You need a systemic approach of seeking, encountering, connecting, and activating unexpected discoveries to unlock their potential value.
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Get Inspired
Read the serendipity stories of everything from Graza Olive Oil to the rolling suitcase, the discovery of DNA to the Apple I computer, and many more!
Serendipity
(could be your) Superpower
Learn more and get started.
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This small group offering combines guided and independent exploration, allowing you to embrace what serendipity has to offer, use it to unlock what might be, and cultivate a practice that you can use and benefit from every day.
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About Nora Guerrera
Curator, Connector, Strategist, Practicing Serendipitist
Nora is a strategic leader and entrepreneur who specializes in unlocking new insights, ideas, and innovation for individuals and organizations.
Her work on serendipity empowers individuals and organizations to embrace the unexpected, activate on new connections and create value through new opportunities.
She’s experienced in strategy development, organizational design, execution, implementation, and partnerships, with the ability to develop and execute complex strategies across organizational lines, partners, and through multiple delivery channels and disciplines.