Everything you know about
serendipity is a lie.
Serendipity is not luck or coincidence. It is a practice of seeking, encountering, connecting, and activating unexpected discoveries to unlock their potential value.
Serendipity creates value from the unexpected. It encompasses mindsets and behaviors that enable novel invention and groundbreaking innovation.
In today’s environment, traditional innovation approaches are no longer enough.
Innovation builds upon existing ideas, inventions, or processes by improving them, finding new applications, or making them more efficient to create value.
But how? How does one keep innovating?
How does one move beyond iteration and evolution to create new and novel products, services, and ideas?
The answer isn’t found in linear processes, even with expansive frameworks such as design thinking or design sprints.
You need the unexpected.
You need the unplanned and unintended. You need a way to wrangle chance and put it to work for you.
You need serendipity.
You need a systemic approach of seeking, encountering, connecting, and activating unexpected discoveries to unlock their potential value.
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Active and passive, preparation and openness to the unexpected
The practicing serendipitist on Instagram
About Nora Guerrera
Curator, Connector, Strategist, Practicing Serendipitist
Nora is a strategic leader and entrepreneur who specializes in unlocking new insights, ideas, and innovation for individuals and organizations.
Her work on serendipity empowers individuals and organizations to embrace the unexpected, activate on new connections and create value through new opportunities.
She’s experienced in strategy development, organizational design, execution, implementation, and partnerships, with the ability to develop and execute complex strategies across organizational lines, partners, and through multiple delivery channels and disciplines.